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Embedding Sustainability

A practical, solutions-focused guide for chief sustainability officers and business leaders to embed sustainability in organizations and drive improved performance.


Every job is a sustainability job!

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Meet the authors

Pia and Lisen first connected through their roles at IKEA, where Pia served as the Chief Sustainability Officer for INGKA and Lisen was Sustainability Manager for IKEA Netherlands. In their respective roles they worked to integrate sustainable practices throughout IKEA’s customer experience and global operations.


With over 20 years of experience in various fields like energy and retail, especially at IKEA, they explore the challenges and strategies of sustainable practices. Using real-life examples and case studies from their careers, the book offers practical insights for anyone looking to make a positive impact in their industry.


Meet the authors

Pia and Lisen first connected through their roles at IKEA, where Pia served as the Chief Sustainability Officer for INGKA and Lisen was Sustainability Manager for IKEA Netherlands. In their respective roles they worked to integrate sustainable practices throughout IKEA’s customer experience and global operations.


With over 20 years of experience in various fields like energy and retail, especially at IKEA, they explore the challenges and strategies of sustainable practices. Using real-life examples and case studies from their careers, the book offers practical insights for anyone looking to make a positive impact in their industry.


Meet the authors

Pia and Lisen first connected through their roles at IKEA, where Pia served as the Chief Sustainability Officer for INGKA and Lisen was Sustainability Manager for IKEA Netherlands. In their respective roles they worked to integrate sustainable practices throughout IKEA’s customer experience and global operations.


With over 20 years of experience in various fields like energy and retail, especially at IKEA, they explore the challenges and strategies of sustainable practices. Using real-life examples and case studies from their careers, the book offers practical insights for anyone looking to make a positive impact in their industry.


FOREWORD BY RYAN GELLERT
(CEO OF PATAGONIA)

The cure for depression is action.

"What I enjoyed most about Pia and Lisen’s framework is that it rests on two core principles: integrating sustainability into the roles and responsibilities of every employee, and the importance of active listening, clear communication, and deep engagement. The book goes beyond theoretical discussions, providing practical tools and solutions – some of which can be implemented quickly."

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"What I enjoyed most about Pia and Lisen’s framework is that it rests on two core principles: integrating sustainability into the roles and responsibilities of every employee, and the importance of active listening, clear communication, and deep engagement. The book goes beyond theoretical discussions, providing practical tools and solutions – some of which can be implemented quickly."

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"What I enjoyed most about Pia and Lisen’s framework is that it rests on two core principles: integrating sustainability into the roles and responsibilities of every employee, and the importance of active listening, clear communication, and deep engagement. The book goes beyond theoretical discussions, providing practical tools and solutions – some of which can be implemented quickly."

Ryan Gellert is the CEO of Patagonia, a globally recognized leader in sustainability and environmental activism.

Lisen Wirén

Lisen previously served as the Sustainability Manager for IKEA's retail operations in the Netherlands. In this role, she developed and oversaw the implementation of the country-specific sustainability strategy, ensuring it was integrated into every aspect of the customer experience. Her work helped to embed sustainability into all operations, significantly enhancing the overall customer interaction with IKEA.

Lisen previously served as the Sustainability Manager for IKEA's retail operations in the Netherlands. In this role, she developed and oversaw the implementation of the country-specific sustainability strategy, ensuring it was integrated into every aspect of the customer experience. Her work helped to embed sustainability into all operations, significantly enhancing the overall customer interaction with IKEA.

Lisen previously served as the Sustainability Manager for IKEA's retail operations in the Netherlands. In this role, she developed and oversaw the implementation of the country-specific sustainability strategy, ensuring it was integrated into every aspect of the customer experience. Her work helped to embed sustainability into all operations, significantly enhancing the overall customer interaction with IKEA.

Pia Heidenmark Cook

Between 2017 and 2021, Pia served as the Chief Sustainability Officer (CSO) for INGKA, the largest IKEA franchisor. She led a diverse multinational team, including regional sustainability managers and topic leaders. Her role involved guiding the sustainability efforts across all the markets where IKEA operates, working in close collaboration with global functional leaders throughout the company to integrate sustainable practices across the business.

Between 2017 and 2021, Pia served as the Chief Sustainability Officer (CSO) for INGKA, the largest IKEA franchisor. She led a diverse multinational team, including regional sustainability managers and topic leaders. Her role involved guiding the sustainability efforts across all the markets where IKEA operates, working in close collaboration with global functional leaders throughout the company to integrate sustainable practices across the business.

Between 2017 and 2021, Pia served as the Chief Sustainability Officer (CSO) for INGKA, the largest IKEA franchisor. She led a diverse multinational team, including regional sustainability managers and topic leaders. Her role involved guiding the sustainability efforts across all the markets where IKEA operates, working in close collaboration with global functional leaders throughout the company to integrate sustainable practices across the business.

What is the book about?

Embedding Sustainability is a practical, solutions-focused guide for sustainability managers and leaders to accelerate sustainability performance. For organizations to truly embody sustainability, it must infuse all operations. Sustainability change agents need to be the conductors of the orchestra, making sure everyone has the same objective, is working with the same goals and is moving at the same pace.


Embedding Sustainability charts the journey from purpose, scope and assessment to strategy, implementation and integration. It outlines the steps required to engage and commit employees to deliver to the same goals, creating a workplace where success is achieved through collective effort. Drawing on impressive experience, the authors share valuable tools and tips, lessons and coaching, factoring in different organizational maturity levels, international contexts and cultural differences and stakeholder mapping. It explores leadershipprinciples, values, culture, strategies and engagement methods.


Embedding Sustainability provides mid-senior sustainability professionals with guidance and encouragement to continue with their work and avoid common mistakes, while also prioritizing their own wellbeing. It will help sustainability change agents navigate the unique challenges of this role, find solutions to problems and maintain a positive outlook.

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Testimonials

"This is an exceptional book with clear guidance on how to embed sustainability and examples that should get CSOs and all leaders to think about their current and future business models. It's a roadmap for a successful journey! The world needs you to read this book and get inspired to leave a more significant positive mark."

Helle Bank Jørgensen

CEO at Competent Boards

"This is an exceptional book with clear guidance on how to embed sustainability and examples that should get CSOs and all leaders to think about their current and future business models. It's a roadmap for a successful journey! The world needs you to read this book and get inspired to leave a more significant positive mark."

Helle Bank Jørgensen

CEO at Competent Boards

"This is an exceptional book with clear guidance on how to embed sustainability and examples that should get CSOs and all leaders to think about their current and future business models. It's a roadmap for a successful journey! The world needs you to read this book and get inspired to leave a more significant positive mark."

Helle Bank Jørgensen

CEO at Competent Boards

''Pia and Lisen have written the go to handbook for sustainability professionals. A key book for anyone that wants to help steer their organisation to be people and planet positive.''

Steve Howard

Vice Chair Sustainability at Temasek

''Pia and Lisen have written the go to handbook for sustainability professionals. A key book for anyone that wants to help steer their organisation to be people and planet positive.''

Steve Howard

Vice Chair Sustainability at Temasek

''Pia and Lisen have written the go to handbook for sustainability professionals. A key book for anyone that wants to help steer their organisation to be people and planet positive.''

Steve Howard

Vice Chair Sustainability at Temasek

“Pia and Lisen have given every senior business executive a most timely gift – a clear, compelling and comprehensive playbook for operationalizing sustainability in ways that drive real impact for business and for people and the planet. They provide practical guidance for leaders but do so without pulling punches on the urgency to drive more change in the way business operates, given the existential threats of climate change, nature loss and inequality. An indispensable read for current and future Chief Sustainability Officers.”

Chris Coulter

CEO at GlobeScan

“Pia and Lisen have given every senior business executive a most timely gift – a clear, compelling and comprehensive playbook for operationalizing sustainability in ways that drive real impact for business and for people and the planet. They provide practical guidance for leaders but do so without pulling punches on the urgency to drive more change in the way business operates, given the existential threats of climate change, nature loss and inequality. An indispensable read for current and future Chief Sustainability Officers.”

Chris Coulter

CEO at GlobeScan

“Pia and Lisen have given every senior business executive a most timely gift – a clear, compelling and comprehensive playbook for operationalizing sustainability in ways that drive real impact for business and for people and the planet. They provide practical guidance for leaders but do so without pulling punches on the urgency to drive more change in the way business operates, given the existential threats of climate change, nature loss and inequality. An indispensable read for current and future Chief Sustainability Officers.”

Chris Coulter

CEO at GlobeScan

“Grounded in both practical wisdom and profound insights, 'Embedding Sustainability' offers a compass for leaders embarking on the transformative journey toward sustainability. From fostering collaboration to nurturing personal resilience, it empowers leaders to navigate challenges with purpose, and drive meaningful change within their organizations and beyond. An indispensable resource for anyone committed to creating a more sustainable and equitable world.”

Barbara Martin Coppola

CEO at Decathlon

“Grounded in both practical wisdom and profound insights, 'Embedding Sustainability' offers a compass for leaders embarking on the transformative journey toward sustainability. From fostering collaboration to nurturing personal resilience, it empowers leaders to navigate challenges with purpose, and drive meaningful change within their organizations and beyond. An indispensable resource for anyone committed to creating a more sustainable and equitable world.”

Barbara Martin Coppola

CEO at Decathlon

“Grounded in both practical wisdom and profound insights, 'Embedding Sustainability' offers a compass for leaders embarking on the transformative journey toward sustainability. From fostering collaboration to nurturing personal resilience, it empowers leaders to navigate challenges with purpose, and drive meaningful change within their organizations and beyond. An indispensable resource for anyone committed to creating a more sustainable and equitable world.”

Barbara Martin Coppola

CEO at Decathlon

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Is sustainability a one-person show?

Many Chief Sustainability Officers find themselves at the forefront of managing numerous projects and initiatives on their own. They juggle all kinds of responsibilities such as sustainability communications, reporting, energy efficiency, legal compliance, and community engagement. That is at least what we have experienced in our roles, and know from peers.


This situation highlights not only a problem, but a significant opportunity for growth. Transitioning from a solo endeavor to a comprehensive organizational strategy enhances efficiency and catalyzes momentum towards achieving sustainability targets.


This book offers practical examples and expert guidance to empower leaders and organizations to make this transformative shift.

Many Chief Sustainability Officers find themselves at the forefront of managing numerous projects and initiatives on their own. They juggle all kinds of responsibilities such as sustainability communications, reporting, energy efficiency, legal compliance, and community engagement. That is at least what we have experienced in our roles, and know from peers.


This situation highlights not only a problem, but a significant opportunity for growth. Transitioning from a solo endeavor to a comprehensive organizational strategy enhances efficiency and catalyzes momentum towards achieving sustainability targets.


This book offers practical examples and expert guidance to empower leaders and organizations to make this transformative shift.

Many Chief Sustainability Officers find themselves at the forefront of managing numerous projects and initiatives on their own. They juggle all kinds of responsibilities such as sustainability communications, reporting, energy efficiency, legal compliance, and community engagement. That is at least what we have experienced in our roles, and know from peers.


This situation highlights not only a problem, but a significant opportunity for growth. Transitioning from a solo endeavor to a comprehensive organizational strategy enhances efficiency and catalyzes momentum towards achieving sustainability targets.


This book offers practical examples and expert guidance to empower leaders and organizations to make this transformative shift.

The most rewarding job in the world!

The role of a CSO is more than a job; it's a calling that resonates with the most pressing needs of our time. Its extremely challenging and sometimes lonely, but it is about contributing to a better future for us all.


Within the role, you are driving meaningful change, innovating for the future, building legacy, involving others and growing within your profession and as an individual.

The role of a CSO is more than a job; it's a calling that resonates with the most pressing needs of our time. Its extremely challenging and sometimes lonely, but it is about contributing to a better future for us all.


Within the role, you are driving meaningful change, innovating for the future, building legacy, involving others and growing within your profession and as an individual.

The role of a CSO is more than a job; it's a calling that resonates with the most pressing needs of our time. Its extremely challenging and sometimes lonely, but it is about contributing to a better future for us all.


Within the role, you are driving meaningful change, innovating for the future, building legacy, involving others and growing within your profession and as an individual.

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Website examples

Growing sustainability job market

The interest in jobs with a positive impact and with a focus on sustainability has grown tremendously in the last few years. Recent research shows that organisations that intend to contribute positively to society and the environment attract the most talents.


This apparent trend driven from an employee perspective is fortunately matched with an increasing demand for competence from the job market. To mention a few examples, the number of CSOs at US publicly traded companies has grown sixfold since 2011, with more CSOs appointed in 2021 than in the previous five years combined.

Stucture of the book

Part 1: Understanding Our World and the Evolution of Sustainability The first part lays the foundational groundwork, focusing on broadening your understanding of the world we live in and the evolving landscape of sustainability.


Part 2: Practical Integration of Sustainability The second part of the book is where theory meets practice. It walks you through the tangible process of embedding sustainability into your organization. This section is rich with practical advice, providing a variety of tools and real-life examples that illustrate how to effectively integrate sustainable practices into various aspects of your organization.


Part 3: Leadership and Self-Care in Sustainability The final part serves as an enabler, focusing on the principles of leadership necessary to drive sustainable change. It addresses the personal challenges that often accompany this journey, offering guidance on self-care and resilience.

Testimonials

“This is a very timely and practical book. Businesses are under growing pressure to transform to become sustainable, resilient and remain relevant. This book is a practical guide for leaders that draws on both theory and lots of invaluable experience’.”

Ben Kellard

Director of Business Strategy at Cambridge Institute for Sustainability Leadership (CISL)

“This is a very timely and practical book. Businesses are under growing pressure to transform to become sustainable, resilient and remain relevant. This book is a practical guide for leaders that draws on both theory and lots of invaluable experience’.”

Ben Kellard

Director of Business Strategy at Cambridge Institute for Sustainability Leadership (CISL)

“This is a very timely and practical book. Businesses are under growing pressure to transform to become sustainable, resilient and remain relevant. This book is a practical guide for leaders that draws on both theory and lots of invaluable experience’.”

Ben Kellard

Director of Business Strategy at Cambridge Institute for Sustainability Leadership (CISL)

“Implementing a sustainable business transformation is the challenge of our time. "Embedding Sustainability" is as thoughtful as practical in aiding sustainability champions to increase their impact. A must read! Lisen Wirén and Pia’s new book is a treasure trove of practical advice for how to make a difference on one of today’s biggest challenges.”

Florian Hoffman

CEO at The DO Group

“Implementing a sustainable business transformation is the challenge of our time. "Embedding Sustainability" is as thoughtful as practical in aiding sustainability champions to increase their impact. A must read! Lisen Wirén and Pia’s new book is a treasure trove of practical advice for how to make a difference on one of today’s biggest challenges.”

Florian Hoffman

CEO at The DO Group

“Implementing a sustainable business transformation is the challenge of our time. "Embedding Sustainability" is as thoughtful as practical in aiding sustainability champions to increase their impact. A must read! Lisen Wirén and Pia’s new book is a treasure trove of practical advice for how to make a difference on one of today’s biggest challenges.”

Florian Hoffman

CEO at The DO Group

¨Embedding Sustainability, is a vital resource for leaders dedicated to shaping a just world where children can thrive. This book inspires us to act responsibly and innovatively, reminding us that every decision we make impacts the future of our children. It's a call to reduce our footprint and make mindful choices in how we travel and consume, aligning our actions with the urgent need to safeguard our planet for future generations.¨

Pim Kraan

Chief executive at Save the Children Netherlands

¨Embedding Sustainability, is a vital resource for leaders dedicated to shaping a just world where children can thrive. This book inspires us to act responsibly and innovatively, reminding us that every decision we make impacts the future of our children. It's a call to reduce our footprint and make mindful choices in how we travel and consume, aligning our actions with the urgent need to safeguard our planet for future generations.¨

Pim Kraan

Chief executive at Save the Children Netherlands

¨Embedding Sustainability, is a vital resource for leaders dedicated to shaping a just world where children can thrive. This book inspires us to act responsibly and innovatively, reminding us that every decision we make impacts the future of our children. It's a call to reduce our footprint and make mindful choices in how we travel and consume, aligning our actions with the urgent need to safeguard our planet for future generations.¨

Pim Kraan

Chief executive at Save the Children Netherlands

“Embedding Sustainability’ is a vital read for anyone eager to weave together personal and collective transformations for a sustainable future. It becomes increasingly clear that also individual actions and mindsets need to evolve. Drawing on behavioral change, this book illuminates the many roles each individual can use to co-create a more resilient planet. This book not only guides readers through the complexity of these changes but also inspires the necessary courage and innovation to embed them into our daily lives.”

Per Espen Stoknes

Psychologist & Ass Professor at BI Norwegian Business School

“Embedding Sustainability’ is a vital read for anyone eager to weave together personal and collective transformations for a sustainable future. It becomes increasingly clear that also individual actions and mindsets need to evolve. Drawing on behavioral change, this book illuminates the many roles each individual can use to co-create a more resilient planet. This book not only guides readers through the complexity of these changes but also inspires the necessary courage and innovation to embed them into our daily lives.”

Per Espen Stoknes

Psychologist & Ass Professor at BI Norwegian Business School

“Embedding Sustainability’ is a vital read for anyone eager to weave together personal and collective transformations for a sustainable future. It becomes increasingly clear that also individual actions and mindsets need to evolve. Drawing on behavioral change, this book illuminates the many roles each individual can use to co-create a more resilient planet. This book not only guides readers through the complexity of these changes but also inspires the necessary courage and innovation to embed them into our daily lives.”

Per Espen Stoknes

Psychologist & Ass Professor at BI Norwegian Business School

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Website examples

Key principles of effective sustainability leadership

Principles shape how leaders interact with their teams, make important decisions, and handle the responsibilities that come with their role. The book highlights the following:


  1. Use a human centric and positive view on people and the future.

  2. Social and environmental Sustainability goes hand in hand.

  3. Everyone is welcome - and everyone is needed.

  4. Stay optimistic!

  5. Celebrate successes.

  6. Make sustainability the easy choice.

  7. Speak your stakeholders language.

  8. Be creative.

  9. Show your flaws.

  10. Collaborate with others.

  11. Give it all you've got.

  12. Cover the basics while finding new ways forward.

"Every job is a sustainability job"

This is a key message from the book, emphasizing that all individuals, functions, organizations, and sectors must contribute if we are to achieve the Sustainable Development Goals. Everyone can make a difference through their work, as collectively, our workplaces and organizations can have a profound impact.


Consider how the medical field connects to climate change and impacts vulnerable groups. Reflect on how legislation can facilitate systemic changes and how education serves as the foundational step towards awareness and transformation. Think about the role of psychology and behavioral change in altering our habits, and the influence of marketing. We all have a significant role to play to do our part in the sustainability transformation needed in our workplaces and in society at large.

This is a key message from the book, emphasizing that all individuals, functions, organizations, and sectors must contribute if we are to achieve the Sustainable Development Goals. Everyone can make a difference through their work, as collectively, our workplaces and organizations can have a profound impact.


Consider how the medical field connects to climate change and impacts vulnerable groups. Reflect on how legislation can facilitate systemic changes and how education serves as the foundational step towards awareness and transformation. Think about the role of psychology and behavioral change in altering our habits, and the influence of marketing. We all have a significant role to play to do our part in the sustainability transformation needed in our workplaces and in society at large.

This is a key message from the book, emphasizing that all individuals, functions, organizations, and sectors must contribute if we are to achieve the Sustainable Development Goals. Everyone can make a difference through their work, as collectively, our workplaces and organizations can have a profound impact.


Consider how the medical field connects to climate change and impacts vulnerable groups. Reflect on how legislation can facilitate systemic changes and how education serves as the foundational step towards awareness and transformation. Think about the role of psychology and behavioral change in altering our habits, and the influence of marketing. We all have a significant role to play to do our part in the sustainability transformation needed in our workplaces and in society at large.

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Meet other sustainability professionals

The central theme of this book is that sustainability is not a niche domain but is vital across all sectors and professions. It's crucial for everyone, whether they are working in waste management, education, banking, or any other sector., to embrace sustainability for its full potential and benefits to be realized in both organizational and societal contexts.


We illustrate this through concrete examples and interviews with diverse individuals leading social and environmental impacts in various sectors and functions.

The central theme of this book is that sustainability is not a niche domain but is vital across all sectors and professions. It's crucial for everyone, whether they are working in waste management, education, banking, or any other sector., to embrace sustainability for its full potential and benefits to be realized in both organizational and societal contexts.


We illustrate this through concrete examples and interviews with diverse individuals leading social and environmental impacts in various sectors and functions.

The central theme of this book is that sustainability is not a niche domain but is vital across all sectors and professions. It's crucial for everyone, whether they are working in waste management, education, banking, or any other sector., to embrace sustainability for its full potential and benefits to be realized in both organizational and societal contexts.


We illustrate this through concrete examples and interviews with diverse individuals leading social and environmental impacts in various sectors and functions.

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Interview

With Kali Andersson, a psychologist who initially thought she had to become a biologist to contribute to a more sustainable world.




Case Study: Using Professional Skills for Positive Change


Kali Andersson is a licensed psychologist, environmental activist, and permaculture designer. Inspired by a childhood TV program, she became a dedicated advocate for sustainability, cycling 36km to work daily, following a vegan diet, and consuming only local, homemade produce. Despite her efforts, she often felt isolated.


In her psychology career, Kali helped individuals traumatized by toxic workplaces but saw many return to harmful environments, mirroring repetitive struggles against environmental degradation. Her commitment to sustainability faced challenges due to the slow pace of societal change.


Kali considered switching to biology for a direct environmental impact but realized psychology could foster environmental behavior change. This led her to co-found "The Climate Psychologists," aiming to reshape societal views on sustainability through psychological strategies. Their influential workshops and lectures with leaders culminated in a guidebook on sustainability and behavior science called climate psychology.


Kali believes individual efforts are commendable, but systemic change is essential. "We cannot merely buy our way out of problems rooted in consumption. Systematic change is paramount," she states. She emphasizes the importance of resilience and understanding the balance between what can be changed and what requires courage to change.

Kali's story highlights how psychology can inform environmental conservation.


For sustainability leaders, her insights underscore the need to utilize diverse skills to promote sustainable practices. Her journey is a call to action, urging Chief Sustainability Officers (CSOs) to see sustainability as a transformative movement centered on behavior change, where every stakeholder's role is crucial.

With Kali Andersson, a psychologist who initially thought she had to become a biologist to contribute to a more sustainable world.




Case Study: Using Professional Skills for Positive Change


Kali Andersson is a licensed psychologist, environmental activist, and permaculture designer. Inspired by a childhood TV program, she became a dedicated advocate for sustainability, cycling 36km to work daily, following a vegan diet, and consuming only local, homemade produce. Despite her efforts, she often felt isolated.


In her psychology career, Kali helped individuals traumatized by toxic workplaces but saw many return to harmful environments, mirroring repetitive struggles against environmental degradation. Her commitment to sustainability faced challenges due to the slow pace of societal change.


Kali considered switching to biology for a direct environmental impact but realized psychology could foster environmental behavior change. This led her to co-found "The Climate Psychologists," aiming to reshape societal views on sustainability through psychological strategies. Their influential workshops and lectures with leaders culminated in a guidebook on sustainability and behavior science called climate psychology.


Kali believes individual efforts are commendable, but systemic change is essential. "We cannot merely buy our way out of problems rooted in consumption. Systematic change is paramount," she states. She emphasizes the importance of resilience and understanding the balance between what can be changed and what requires courage to change.

Kali's story highlights how psychology can inform environmental conservation.


For sustainability leaders, her insights underscore the need to utilize diverse skills to promote sustainable practices. Her journey is a call to action, urging Chief Sustainability Officers (CSOs) to see sustainability as a transformative movement centered on behavior change, where every stakeholder's role is crucial.

With Kali Andersson, a psychologist who initially thought she had to become a biologist to contribute to a more sustainable world.




Case Study: Using Professional Skills for Positive Change


Kali Andersson is a licensed psychologist, environmental activist, and permaculture designer. Inspired by a childhood TV program, she became a dedicated advocate for sustainability, cycling 36km to work daily, following a vegan diet, and consuming only local, homemade produce. Despite her efforts, she often felt isolated.


In her psychology career, Kali helped individuals traumatized by toxic workplaces but saw many return to harmful environments, mirroring repetitive struggles against environmental degradation. Her commitment to sustainability faced challenges due to the slow pace of societal change.


Kali considered switching to biology for a direct environmental impact but realized psychology could foster environmental behavior change. This led her to co-found "The Climate Psychologists," aiming to reshape societal views on sustainability through psychological strategies. Their influential workshops and lectures with leaders culminated in a guidebook on sustainability and behavior science called climate psychology.


Kali believes individual efforts are commendable, but systemic change is essential. "We cannot merely buy our way out of problems rooted in consumption. Systematic change is paramount," she states. She emphasizes the importance of resilience and understanding the balance between what can be changed and what requires courage to change.

Kali's story highlights how psychology can inform environmental conservation.


For sustainability leaders, her insights underscore the need to utilize diverse skills to promote sustainable practices. Her journey is a call to action, urging Chief Sustainability Officers (CSOs) to see sustainability as a transformative movement centered on behavior change, where every stakeholder's role is crucial.

How to embed sustainability and create transformational change?




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Find out more?

Read the book: Dive deeper into how every job can contribute to sustainability. Get your copy now and join the movement towards achieving the Sustainable Development Goals.

Connect with us for engagement opportunities: Interested in enriching your organization with insights from the book? Contact us for keynote speeches, workshops, or coaching sessions tailored to foster sustainability in your professional environment.

Read the book: Dive deeper into how every job can contribute to sustainability. Get your copy now and join the movement towards achieving the Sustainable Development Goals.

Connect with us for engagement opportunities: Interested in enriching your organization with insights from the book? Contact us for keynote speeches, workshops, or coaching sessions tailored to foster sustainability in your professional environment.

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To drive change

We're passionate about people and the planet and are driven to make the world a better place for us , our children, and for future generations. This book comes from seeing that it's not enough for just one kind of job, organization, or sector to tackle big challenges – everyone needs to chip in. With this book, we hope to contribute to the necessary shift in our approach to the biggest global challengesof our time. It's not just a handbook; it's a strong call to action for everyone to engage in sustainability. We want to inspire as many people as possible to join this journey, to make a collective effort towards a sustainable future. We believe that through shared knowledge, stories, and insights, this book can motivate and guide people to make a positive impact on our world. Let's not just read about change; let's be the change.

We're passionate about people and the planet and are driven to make the world a better place for us , our children, and for future generations. This book comes from seeing that it's not enough for just one kind of job, organization, or sector to tackle big challenges – everyone needs to chip in. With this book, we hope to contribute to the necessary shift in our approach to the biggest global challengesof our time. It's not just a handbook; it's a strong call to action for everyone to engage in sustainability. We want to inspire as many people as possible to join this journey, to make a collective effort towards a sustainable future. We believe that through shared knowledge, stories, and insights, this book can motivate and guide people to make a positive impact on our world. Let's not just read about change; let's be the change.

We're passionate about people and the planet and are driven to make the world a better place for us , our children, and for future generations. This book comes from seeing that it's not enough for just one kind of job, organization, or sector to tackle big challenges – everyone needs to chip in. With this book, we hope to contribute to the necessary shift in our approach to the biggest global challengesof our time. It's not just a handbook; it's a strong call to action for everyone to engage in sustainability. We want to inspire as many people as possible to join this journey, to make a collective effort towards a sustainable future. We believe that through shared knowledge, stories, and insights, this book can motivate and guide people to make a positive impact on our world. Let's not just read about change; let's be the change.

How it all started…

So, why did we write this book? It started when many people approached us, asking how to get into sustainability or become a Sustainability Manager. Our consistent advice: continue in your field and drive sustainability from there! We believe that every job is a sustainability job—you don’t need to have sustainability in your title to do the job.

To explore this idea further, we connected with a diverse range of professionals—doctors, professors, coaches, psychologists, scientists, economists, marketers, designers, NGO workers, and business leaders. Through in-depth interviews, they shared inspiring stories of how they make a difference through their daily work. This was eye-opening!

Imagine what a world we could create if everyone realized how they could impact the world through their everyday jobs. This realisation, combined with our experience of driving sustainability in a business context, led us to write a book; a comprehensive guide on embedding sustainability.

So, why did we write this book? It started when many people approached us, asking how to get into sustainability or become a Sustainability Manager. Our consistent advice: continue in your field and drive sustainability from there! We believe that every job is a sustainability job—you don’t need to have sustainability in your title to do the job.

To explore this idea further, we connected with a diverse range of professionals—doctors, professors, coaches, psychologists, scientists, economists, marketers, designers, NGO workers, and business leaders. Through in-depth interviews, they shared inspiring stories of how they make a difference through their daily work. This was eye-opening!

Imagine what a world we could create if everyone realized how they could impact the world through their everyday jobs. This realisation, combined with our experience of driving sustainability in a business context, led us to write a book; a comprehensive guide on embedding sustainability.

So, why did we write this book? It started when many people approached us, asking how to get into sustainability or become a Sustainability Manager. Our consistent advice: continue in your field and drive sustainability from there! We believe that every job is a sustainability job—you don’t need to have sustainability in your title to do the job.

To explore this idea further, we connected with a diverse range of professionals—doctors, professors, coaches, psychologists, scientists, economists, marketers, designers, NGO workers, and business leaders. Through in-depth interviews, they shared inspiring stories of how they make a difference through their daily work. This was eye-opening!

Imagine what a world we could create if everyone realized how they could impact the world through their everyday jobs. This realisation, combined with our experience of driving sustainability in a business context, led us to write a book; a comprehensive guide on embedding sustainability.

Testimonials

“Embedding Sustainability is a crucial guide for any leader determined to intertwine social and environmental objectives within their organizational fabric. This book not only illuminates the interconnectedness of our global challenges but also showcases the transformative power of partnerships between corporates and social businesses. With urgency and clarity, it provides actionable insights and tools that empower businesses to lead with purpose and accountability in today’s complex world."

Saskia Bruysten

Co-founder at Yunus Social Business

“Embedding Sustainability is a crucial guide for any leader determined to intertwine social and environmental objectives within their organizational fabric. This book not only illuminates the interconnectedness of our global challenges but also showcases the transformative power of partnerships between corporates and social businesses. With urgency and clarity, it provides actionable insights and tools that empower businesses to lead with purpose and accountability in today’s complex world."

Saskia Bruysten

Co-founder at Yunus Social Business

“Embedding Sustainability is a crucial guide for any leader determined to intertwine social and environmental objectives within their organizational fabric. This book not only illuminates the interconnectedness of our global challenges but also showcases the transformative power of partnerships between corporates and social businesses. With urgency and clarity, it provides actionable insights and tools that empower businesses to lead with purpose and accountability in today’s complex world."

Saskia Bruysten

Co-founder at Yunus Social Business

Embedding Sustainability is an essential guide that clearly delineates the complex interconnections between environmental degradation and social issues, such as how climate change contributes to forced migration. This book provides practical strategies for organizations aiming to integrate sustainability and social impact deeply into their core operations, effectively navigating and addressing these multifaceted challenges."

Olga Dimytrow

Digital Transformation Officer at UNHCR

Embedding Sustainability is an essential guide that clearly delineates the complex interconnections between environmental degradation and social issues, such as how climate change contributes to forced migration. This book provides practical strategies for organizations aiming to integrate sustainability and social impact deeply into their core operations, effectively navigating and addressing these multifaceted challenges."

Olga Dimytrow

Digital Transformation Officer at UNHCR

Embedding Sustainability is an essential guide that clearly delineates the complex interconnections between environmental degradation and social issues, such as how climate change contributes to forced migration. This book provides practical strategies for organizations aiming to integrate sustainability and social impact deeply into their core operations, effectively navigating and addressing these multifaceted challenges."

Olga Dimytrow

Digital Transformation Officer at UNHCR

”Every job is a climate job. The climate crisis is all-encompassing, and our approach to addressing it needs to be the same. Every trade, every skill set, every job function needs to be brought to bear, and this book is a groundbreaking and essential guide to doing just that. You don’t need to find a new job to work on climate change— you can do the work from right where you are. This book will show you how.”

Jamie Alexander

(Ex-) Founding Director at Drawdown Labs

”Every job is a climate job. The climate crisis is all-encompassing, and our approach to addressing it needs to be the same. Every trade, every skill set, every job function needs to be brought to bear, and this book is a groundbreaking and essential guide to doing just that. You don’t need to find a new job to work on climate change— you can do the work from right where you are. This book will show you how.”

Jamie Alexander

(Ex-) Founding Director at Drawdown Labs

”Every job is a climate job. The climate crisis is all-encompassing, and our approach to addressing it needs to be the same. Every trade, every skill set, every job function needs to be brought to bear, and this book is a groundbreaking and essential guide to doing just that. You don’t need to find a new job to work on climate change— you can do the work from right where you are. This book will show you how.”

Jamie Alexander

(Ex-) Founding Director at Drawdown Labs

RELEASE DATE: 3rd of JULY 2024

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Move from purpose to implementation with this handbook for sustainability managers, leaders and change makers on how to effectively drive sustainability transformation in organizations.

Published by KoganPage (London, UK).

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Contact us

Contact us

Have questions about our book or interested to meet us? We'd love to hear from you! Reach out to us by e-mail or fill out the form. We look forward to connecting!

Contact us

Have questions about our book or interested to meet us? We'd love to hear from you! Reach out to us by e-mail or fill out the form. We look forward to connecting!

Contact us

Have questions about our book or interested to meet us? We'd love to hear from you! Reach out to us by e-mail or fill out the form. We look forward to connecting!